August 24, 2026
Fifteen Thousand Columns
Audience assembly across 170 million people and fifteen thousand sparse behavioural attributes — why the obvious approaches fail, including ours, and what worked instead.
MinusOneDB Blog
Ideas, product thinking, and infrastructure essays
Product notes, engineering context, and market analysis from the team building MinusOneDB.
August 24, 2026
The False Economy of a Good Guess
How a data marketplace works out who earned each row of revenue — and why guessing is the cheapest thing you can do right up until it is the most expensive.
March 26, 2026
The False Economy of Cheap Storage
If Google Drive is cheaper than a database, why not run your analytics from CSVs? The lake vs. warehouse vs. lakehouse debate misses the real question entirely.
March 25, 2026
The Economics of AI-Scale Data Infrastructure
Why per-query pricing breaks at AI scale, and what capacity pricing means for the next generation of data-intensive applications.
November 23, 2025
AI Is Being Held Back By Data Infrastructure
AI is running a three legged race with your infrastructure. There’s been a sudden jump in sales. Why? Your AI agents should be able to run a thousand queries to investigate. Instea...
November 23, 2025
We Made the AI Lumascape. Here's Why That Actually Matters.
MinusOneDB just landed on the AI Lumascape under Data Infrastructure/Data Infra Refineries. For those unfamiliar: LUMA Partners' Lumascapes are the industry standard maps that orga...
November 23, 2025
Why We're Paying $50 Per Database Query (and Why Nobody Talks About It)
We work with companies migrating from traditional data warehouses. When we analyze their query costs, we see the same number over and over. $50 per query. Not a complex multi-hour...
November 14, 2025
MinusOneDB for Marketing Analytics Agents
Enable unlimited AI-driven analytics exploration at predictable cost. Purpose-built distributed search infrastructure that eliminates the query cost barrier preventing marketing an...
November 14, 2025
MinusOneDB for SSP's
The SSP's Challenge: Maximizing Yield in a Dynamic Landscape Today's Supply-Side Platforms face intensifying pressures: Identity fragmentation: Cookie deprecation and device ID res...
August 8, 2025
Don't Throw One Away - The Value Of Getting Things Right Early
“The management question, therefore, is not whether to build a pilot system and throw it away. You will do that. The only question is whether to plan in advance to build a throwawa...
October 25, 2024
Redefining Database Performance for the Query-Driven Era
The Problem with Traditional Approaches Before we dive into what makes m1db different, let's talk about why this matters. The value of data doesn't come from storing it - it comes...
July 27, 2024
The Limitations of On-Demand Warehouses
I recently spent some time digging into the major cloud-based data warehouse offerings to understand them better. I was specifically motivated by accounts from fairly sophisticated...